Flyover Media CIC has been set up, in part, to enable us to apply for grants to expand the work we currently do in local journalism in SE London.
But our two sites, 853 and The Charlton Champion, could not exist without funding from their readers. The structure of Flyover Media means we can provide some transparency about where that money is going, and demonstrate that funding our sites goes a long way to help promote community journalism for everybody in southeast London.
How 853 is funded
Since 2017, 853 has been funded by a Patreon scheme, where readers donate a proportion of the London Living Wage to the running of the site. At present, this earns about US$940 – about £720 – per month. (Our long-term aim is to get this up to at least £850 per month – the amount earned by a backbench Greenwich councillor.) There is also a limited income from advertising. This money is paid to Flyover Media.
Out of this, the site’s editor/reporter, Darryl, is paid £660 per month – about two days per week at London Living Wage. (He also keeps the Ko-fi coffees many readers are very kind enough to buy him.) The remainder is kept by Flyover Media to invest in the site – during 2019 we hope to relaunch the site with an improved advertising package which will enable us to do more.
How The Charlton Champion is funded
The Charlton Champion has had its own Patreon scheme since 2018, which raises about £50/month for the site. There is also a limited income from advertising, while the site has also made money from merchandise – its Greetings From Charlton postcards, designed and produced by Neil, were a big hit last year. This money is paid to Flyover Media.
At present, Darryl and Neil are not taking payment for their work on the site – apart from Ko-fi coffees donated by readers – so Flyover Media can use the proceeds to revamp the site in 2019 to introduce an improved advertising package, hopefully allowing local businesses to promote themselves on the site.
Funding future projects
We have a number of ideas for new projects – such as recruiting a part-time reporter to expand 853’s coverage to Lewisham, and creating a print product inside the borough of Greenwich. We are looking at ways to fund this, be it through applying for grants or one-off crowdfunding schemes. (We’re not sure the local market in Greenwich could bear another Patreon-style scheme, as there are three sites in the borough funded this way, although this could still work elsewhere.) If you have fundraising ideas, please feel free to get in touch.